“We can use content to engage, to inspire, to tell the stories,” Biasiny-Tule said.

“It just adds experiences, there are so many new experiences we could bring to Rotorua.”

As the business grows they hope to bring more local creatives on board.

“We just have to back ourselves and remember that in Rotorua there is talent.”

While the museum was an “obvious choice” for the first building fellow animator Tony James said the team hoped to light up Tamatekapua.

“Digital storytelling on the marae,” he said.

“The plan is for digital Maori tourism.

“We want to engage with our local community. When it goes dark, locals go home, it’s trying to encourage them to come into our digital space.”

James said the Maori patterns were thousands of years old and had their own stories to tell.

“We’re at the tipping point, just waiting for investment.”